THE BLEACHING GARDEN

Chelsea Flower Show Entry
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You’re invited to witness the country’s most confronting garden - a glimpse into the challenges and ecological loss unfolding beneath our seas.

This campaign centres on an entry to the RHS Chelsea Flower Show - an event that celebrates life, colour, and vibrant growth - symbolic of nature’s diversity.

But what if that diversity was lost?

Instead of lush spring colours and vibrant florals, visitors encounter an eerily quiet, desaturated garden mirroring the devastation of coral bleaching. A visual metaphor designed to make people feel deeply about what it means to face losing an ecosystem.

This garden doesn’t just ask people to look - it asks them to reflect. If this happened in their own backyard, would they be persuaded to take action?