SCOPE

Print & Outdoor
TV & Digital idents
Ambient Media
Brand Partnerships

A campaign that brings Newlane’s foldable helmet to life by celebrating its space-saving benefit. Centered on the idea of “Half The Size,” it uses only half the ad space - donating the rest to like-minded, independent brands. Ambient media shrinks familiar objects to highlight the product’s compactness, while TV idents and YouTube spots give 50% more time back to viewers. A confident, generous way to sell convenience.